Win Back Low Ratings: Voucher Base Recovery Workflow

Created by Team Momos, Modified on Thu, 28 Nov, 2024 at 2:09 PM by Team Momos


Voucher-Base Recovery Workflow


You’ve received a negative rating on Google or Yelp. Momo’s voucher recovery flow can help you turn things around by automating personalized win-back responses, making it easy to regain customer trust quickly. 


TABLE OF CONTENTS


Setting Up Your Workflow


Step 1: Create Your Winback Form


Win-back forms are designed to gather valuable feedback and re-engage customers who’ve left negative reviews. These forms are only shareable for low-rated reviews. 





You can tailor the form’s layout and include custom questions to gather more detailed feedback.





Step 2: Create Your Offer


There are different types of offers you can use, such as free items, fixed discounts, or percentage-based discounts.

We recommend tailoring offers based on the specific feedback received. 



For Example:

Category-based offers:

  • Food quality issues: Offer a discount or a complimentary meal voucher to encourage a return visit.

  • Service-related issues: Provide a free appetizer or drink with their next order as a gesture of goodwill.

Rating-based offers:

  • 1–2 Star Ratings: Offer a 15% discount to encourage the customer to give your business another try.

  • 3 Star Ratings: Provide a 5% discount as a small incentive to improve their experience.

  • 4–5 Star Ratings: No discount is usually necessary unless the feedback highlights a significant concern. In these cases, focus on a thoughtful follow-up to maintain a positive relationship.



You can learn more about offers here:


Step 3: Create Your Recovery Automated Response Rule


You can configure an auto-response rule to target low ratings, ensuring that any low-rated feedback automatically receives a reply with the link to the win-back form included.




You can learn more about automation responses here: 


How It Works:


1. Negative Review Received in Inbox

In Inbox, when a review with a negative rating is received, the auto-response will be sent instantly (as long as no trigger delays are enabled).



2. Winback Auto-Response is Triggered

The reply will already include the link to the win-back form. The customer will receive a notification that they have received a response:






3. Customer Receives Winback Form and Completes It

Wait for the customer to complete the form.




4. Select and Issue Offer To Customer

Once the form is submitted, you can choose from the pre-created offers to send back to the customer. You can send your offer via link or email:





5. Won Back! Offer is Redeemed by Customer

After the offer is issued, you'll be notified when the customer redeems it.


View of customer receiving the offer in email inbox:




View of when the customer redeems the offer:






Your view when the customer redeems the offer:







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