Setting up Facebook Ads via Momos

Video Guide

Creating a Facebook Ad

Open up "Ads" under "Campaigns from the side panel to start creating a Facebook Ad.

In this article, we will be using the "Increase Delivery Sales" as an example. However, the process is similar for the other kinds of Ads!

Setting up a Facebook Ad campaign is a 4 step process.

Step 1: Get Started

Choose a Brand

Choose the brand that this ad campaign is for.

Choose a marketing goal

Choose one of the four marketing goals. Depending on which marketing goal you select, the following options to fill out will vary.

Increase Brand Awareness

The "Increase Brand Awareness" goal will optimise your ad to maximise the number of users who see your ads

Choose the Facebook page from which this ad will be posted to.

Increase Delivery Sales

The "Increase Delivery Sales" goal will design your ad to redirect users to your selected delivery platform.

You will be required to select the following

Delivery Platform

This will determine the landing page when users click on your ad.

Optimize Campaign For

When selecting the "Microsite" option, the "Optimize Campaign For" option will show up. You may choose between "Conversions" and "Link Click".

Facebook page

Choose the Facebook page from which this ad will be posted to.

Increase Reservations

The "Increase Reservations" goal is similar to the "Increase Delivery Sales" goal, except the redirection will be to the reservation page of the platform you've selected.

Reservation Platform

This will determine the landing page when users click on your ad.

Optimize Campaign For

When selecting the "Microsite" option, the "Optimize Campaign For" option will show up. You may choose between "Conversions" and "Link Click".

Facebook page

Choose the Facebook page from which this ad will be posted to.

Increase In-Store Sales

The "Increase In-Store Sales" goal will generate a Momos voucher to be given to users who clicks on the ad. Revenue generated via this mean will be tracked in Momos.

Choose Voucher

Select between one of the vouchers you've created for your brand. The "Voucher Details" section will provide you with key details of your voucher.

Facebook page

Choose the Facebook page from which this ad will be posted to.

Selecting outlets and ad targeting radius

After selecting your marketing goal, the next step is to select which outlets this ad is applicable to.

There is a radius selector to the right. We recommend somewhere between 5-10km as that is the limit of food delivery platform's delivery range.

Step 2: Design Your Creatives

Any selected media for your ad will show up in this section. You may also choose to upload new media files for your ads.

Momos suggests some images that may help your ad. These may be from your menu, your Facebook page or even stock images. 

Any image you select in the "Recommended Media" will also show up in the "Selected Media" section.'

Recommended Ad Text by Momos Magic

Momos generates some Ad text suggestions for you to pick from. But if not of our suggestions suits your fancy, you can click on the "Write My Own Ad Text" button below to begin writing your own!

Select your call to action

Select the text your customers see as the call to action.

If you'd like to add more creatives, you can do so by clicking the "+ Add More Creatives" button!

Step 3: Audience

Momos recommends an audience group setting based on your business profile.

However, if you'd like to edit your target audience, click on the "Edit Audience" button!

Step 4: Budget And Duration

Lastly, select the budget and duration of your ad. 

There are two options available, "Default" and "Advanced"

Default

The "Default" option sets the same budget for each location, with options to choose between a daily or total amount. 

You may also choose the duration of how long the ad will run for.

Advanced

The "Advanced" option gives you more control, letting you choose the budget for each location separately.