Setting up a Facebook Post Boost

Created by Team Momos, Modified on Mon, 21 Aug 2023 at 05:30 PM by Team Momos

Overview

To provide a more holistic experience on generating marketing efforts through Momos, we have added in Post Boosting for Facebook recently.


The overall flow of configuration is similar to other Facebook campaigns and it can be done in 3 simple steps as well!

 

Steps: 

Select "Boost a Post" under the Marketing Activity in the Marketing module.

 

In this page, start off with selecting the brand & outlet to display the Facebook posts.


Select the post(s) and click on the continue button on the bottom right once you have selected the post(s) to boost.



Use saved target audience setting from previous set up in Facebook.


TIP: It is recommended you use Facebook audience presets if you have any!


Select your audience age groups; information will be auto-populated upon selecting Facebook target audience preset


 

Select outlets for boosting campaign. Note that the budget set is for each outlet selected.


You can select the Ad target radius of the selected outlet(s). We recommend between 3km-4km.


Search interests / behaviours for specific targeting and select traits you want for the Ad.


 

Choose between the preset buttons, or click the "Custom" button to select a custom date range



Select the budget amount set aside for this post boosting campaign.


NOTE: This is the maximum ad budget spend per outlet per day.

 

On this setting, users are unable to schedule specific time periods within each day to run the Ad; users may toggle to “Lifetime Budget” instead for this setting.


Once everything is set up, all that's left is to click "Publish"!

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