Marketing Analytics - Advertising

Created by Team Momos, Modified on Mon, 21 Aug 2023 at 05:30 PM by Team Momos

Overview

The advertising section offers insights important for marketers to understand their Facebook Ad campaign performance.


Apply filters to obtain insights at brand, outlet, and at campaign and/or platform-level.


Advertising graphs

Ad Spend

The Ad Spent graph shows how much was spent on Facebook advertising during that particular time period.


Ad % Of Marketing Spend


The Ad % Of Marketing Spend graph shows how many percentage out of your total marketing spent did Facebook advertising make up. This is calculated using the following formula.


[Ad spend / (Ad + Promo spend)]


Total Clicks vs Sales

In the Total Clicks vs Sales graph, the total sales amount of each delivery platform is displayed in their respective bar. 

The number of clicks from the Facebook ad campaign is shown in a line.


Total Clicks vs Orders



In the Total Clicks vs Orders graph, the total number of orders for each delivery platform is displayed in their respective bar.

The number of clicks from the Facebook ad campaign is shown in a line.


Cost Per Click & Total Clicks


The Cost Per Click & Total Clicks graph shows the number of clicks in a given date range in a bar, while showing the cost per click in a line.


The cost per click is calculated by [Amount spent on advertising] / [Number of clicks]


Tab specific filters

The Advertising tab has three specific filters, Ad type, Ad Name & Ad Engagement Metrics

Ad Type

Filter by Facebook Ad type

Ad Name

Filter by the Ad name

Ad Engagement Metrics

Filter by Ad Engagement Metrics

 

 

 

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