Marketing Analytics - Marketing Activities

Created by Team Momos, Modified on Mon, 21 Aug 2023 at 05:30 PM by Team Momos

Overview

The Marketing Activities page is designed to provide you information on how your campaigns are affecting your sales on any given day, both from birds-eye view and through and in-depth lens.


Located at the bottom of the "Advertising" tab.


Marketing Activities

The Marketing Activities table provides a quick summary of how your campaigns are performing and their mechanics.


Click the "Download CSV" to download an export of the table for safe keeping or for further analysis.


Click on the vertical ellipsis to see options to delete the ad campaign, or to edit it.


Editing an ad

When editing an ad, the changes are reflected within a few minutes.


In the "Edit Activity" page, you will be greeted with a new page.


This page reflects what you'd be able to see on the Meta Business manager page.


On the left, there is a table of content for the ad. It is split into three levels


Campaign level

At the top level is the campaign, information regarding the campaign ad can be found in this section.


You are able to edit the campaign name for better internal tracking.



Outlet level - Ad settings

One level down is the ad settings for an outlet. 

In this section you will be able to alter the budget and schedule of the ad as well as the audience settings.



Outlet - Ad visibility and content

The last level provides you with information about which Facebook page and Instagram account this ad will run from, as well as the creatives for the ad.

Additional, a section for tracking metrics related to this ad can be found at the bottom of the page.

 

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